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So You Just Graduated and You Want a Job
Last week, I attended my sixth or seventh Public Relations Society of America (PRSA) International Conference, dating back to my years with the Public Relations Student Society of America (PRSSA) while...
View ArticleManaging Your Time While Managing Your Social Media
Thanks to Katie Mercado, I had the opportunity to give a presentation on time management and social media at today’s 33rd Annual PRSA Maryland Chesapeake Conference. I was actually a little surprised...
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Don’t be Like Cleveland – How to Succeed Even When Your Star Leaves
Don't be like Cleveland...prepare for when your star leaves UPDATE: Slides embedded! We all know the story – local high school star LeBron James joins the hometown Cleveland Cavaliers, becomes a star,...
View ArticleMore Than Words: How to Really Redefine the Term “Public Relations”
There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public...
View ArticleIdentify the Right People to Manage Your Social Media Initiatives
A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I just gave a presentation based on this content at PRSA's Digital Impact...
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PR Pros and Wikipedia: Can They Ever Get Along?
All Wikipedia articles and other encyclopedic content must be written from a neutral point of view. This means that editors should avoid stating opinions as facts, avoid stating seriously contested...
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Why I Hate the Word “Pitching”
I've grown increasingly frustrated when I hear my PR colleagues tell me they're going to "pitch the media." Maybe it's because my non-PR friends look at the term so pejoratively. Maybe it's because it...
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Is Our PR Community Part of the New Pittsburgh or the Old One?
This post originally appeared on PRSA Pittsburgh’s blog. Creative Commons image from Flickr user Slackley In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are...
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Integrated Marketing Is A Mindset, Not A Mandate
This post originally appeared on PRSA’s blog, ComPRhension. According to a 2013 Forbes survey, 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective...
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More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination
Image used under Creative Commons license This post originally appeared on the PRSA Pittsburgh blog. Take a look at the social media feeds for the media in any mid-size city around the country and...
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